The answers to your questions
What is the Ireland Food Show Series?
The Ireland Food Show Series is an independent B2B food and drink exhibition designed to connect producers directly with decision-makers across hospitality, foodservice, retail, and distribution. Each show is exhibitor-led, category-capped, and focused on commercial outcomes rather than volume footfall.
Who attends the shows?
Attendees include Business owners, Senior chefs, F&B managers, Foodservice buyers, Pub groups, independent pubs, and Selected retail and wholesale buyers. Most attendees already trade with national and regional distributors.
What is a customer specific invite?
Exhibitors can request that specific customers or accounts be invited. We will personally invite those businesses and manage ticket access where possible to maximise return on investment.
How many exhibitors attend each show?
Typically, between 70 and 75 exhibitors attend each show, depending on venue size and layout.
What do exhibitors receive after the show?
Exhibitors receive a full list of all registrants and attendees including:
1. Business name,
2. Contact name
3. Email address
Are sample and cooking allowed?
Yes. Sampling is encouraged. Cooking facilities, power, chilled, frozen, and ambient storage can be arranged in advance.
What if we only work with one distributor?
Most customers hold accounts with multiple distributors. The show allows producers to create demand directly and then route orders through the customer’s preferred wholesaler.
Why does the show exist?
The series was created to give producers greater visibility and control. Many brands compete directly with multiple similar suppliers at distributor-led events. Our format limits competitors per category and removes distributor ownership bias, allowing more meaningful conversations with buyers
How does the show work?
1. Each event is a one-day regional show running from 10am to 4pm.
2. Exhibitors can set up the evening before or early on the morning of the event.
3. Curated stand space, power, Wi-Fi,
4. Access to kitchen, water, and storage are available where required.
5. Venues are selected for ease of access and logistics.
Exhibitor practical details
1. Standard stand size is 2 meters by 2 meters.
2. Sampling is encouraged. Selling on the day is permitted, subject to venue and category guidelines.
3. If your product requires a display fridge, this must be organized by the exhibitor. Chilled, frozen, and ambient storage can be arranged in advance.
4. Categories are capped at a maximum of three exhibitors per category.
5. Standard electricity is included in the exhibition fee and covers normal stand usage. High-load requirements must be flagged in advance.
6. Exhibition fees must be paid no later than 28 days prior to each event
What is the average attendance?
On average, 500–750 businesses register per show, with approximately 250–350 decision-makers attending on the day.
Can exhibitors sell on the day?
Sampling is standard. Selling may be permitted depending on venue and category. Please confirm in advance.
Is sales or marketing support available?
Optional services include
1. On-the-day sales representation,
2. Sales consulting,
3. Distribution support, and
4. Marketing & content services.
These are optional and separate from exhibition fees